These metrics are primarily measured and monitoring during the traffic generation stage and are very important for both Search Engine Optimization (SEO) and Pay-Per-Click (PPC) digital marketing techniques.


Significant changes in how traffic flows to your site can give you an insight on how effective a particular digital marketing technique initiated is effective or not. When measuring site traffic, don’t just focus or rely on page views or the number of hits your website gets but also on how many unique visitors your website get per week or per month. The more unique visitors your website receives, the greater the chances of getting potential customers.


Knowing where your site traffic is coming from and what particular sets of keywords brought them there can give you an insight as to what keywords or keyword phrases you should focus more on your digital marketing campaigns. Search engines still proved to be the primary source of website traffic according to various studies, but you can also leverage on other traffic sources that may prove beneficial for your business.


Mobile internet is proving to be a strong digital marketing arena as more and more people across the globe access the internet through their smartphones and other internet-capable mobile devices. This deserves much more attention from digital marketers as these can open new doors for greater and more diverse revenue sources. This metric can also provide and insight on how business owners can effectively structure and plan their content – resulting in better engagement with both mobile and non-mobile website visitors.


Pay-Per-Click (PPC) are viable sources for targeted traffic and can be measured effectively by the figuring out the number of clicks your PPC ads receive based on the total number of impressions. Each time your ad is viewed an “impression” is made and Click Through Rates (CTR) measure how many people actually clicked on your Ads. The higher the CTR, the better your Quality Scores will be, allowing you to lower your PPC costs by receiving pricing discounts from Search Engine Marketing platforms like Google Adwords.


The Cost Per Click (CPC) defines how much you are going to pay the search marketing platform every time an internet user clicks on your PPC Ad. This value will vary depending on how popular your chosen keyword or keyword phrases are, your Quality Score as influenced by Click Through Rates (CTR), and the standard prices search engines initially set. You can set the CPC budget for keywords, keyword phrases and categories individually or all at once..