As discussed in earlier Digital Marketing Philippines articles, converting website traffic into business leads or outright sales is the primary purpose for your digital marketing campaign. This goal should be at the core of your digital marketing efforats, with the following providing insights as to what particular metrics are important during conversion.

CONVERSION RATE (CVR)

Measuring how many website visitors actually gets converted into leads or sale is a valuable and tangible metric that defines your digital marketing success. Whether your goal is to gather valuable information about your website visitors and potential customers, or convert site visits into sales, monitoring your Conversion Rates can give you a great insight as to what particular aspects in your digital marketing campaign will deliver the best results.

COST PER LEAD (CPL)

The success of a digital marketing campaign depends on how well your website and content convert website traffic into leads or paying customers at minimal possible costs. Cost Per Lead (CPL) is a metric that defines the lead conversion ratio of a particular campaign and corresponding cost, giving insights to the business owner or marketer on how profitable their campaign is or not.

BOUNCE RATE

Not all website traffic to your site can be converted into leads or sales, or stay longer immersed in your web pages and partaking of your website content. On some of these visits, site visitors immediately leave or “bounce” as fast as they arrive – should they find your content irrelevant to their needs. Knowing bounce rates can provide you insights on how you could better improve or optimize your content.

AVERAGE PAGE VIEWS PER VISIT

Driving good traffic to your website is one of the most important and foremost components in your digital marketing campaign, and how well you can entice them to stay longer on your web pages and digest your content. The more page views generated from each visit the more chances for engagement with website visitors, eventually influencing them to get converted into leads or paying customers.

AVERAGE COST PER PAGE VIEW

The amount of investment poured into a paid digital marketing channel like PPC can be controlled by knowing the average cost per page view and the amount of revenue you can generate from a particular page. Your cost per page view should be significantly lower than the revenue you can generate from the page in order to gain profit from your campaigns.

AVERAGE TIME ON SITE

You can measure how well you are engaging with your targeted website visitors by how long their average times during each visit to your site is. This is important for gauging what content is relevant and would drive results from site visitors, gaining their valuable trust, and eventually increase these levels of trust into something that would finally entice them to convert.

RATE OF RETURN VISITORS

Website popularity is not only defined by the amount of traffic your site is generating, but also by the rate of return visitors that keep coming back to partake more of what you can showcase with your content. Knowing your Rate of Return Visitors can give you an insight on how you can improve your content to entice site visitors who have not converted yet as leads or paying customers – to finally do so.